2020 Jeep Gladiator Gets Massive Dealer Discounts, Report Says
Cars Direct finds deals offering as much as $9,000 off sticker price for the burly truck.
We knew from the start that when Jeep designed the Gladiator it designed it to be a very niche offering: It's neither a Ram 1500 underneath nor a Wrangler with a sliced-off roof for the cargo compartment. The resulting vehicle did not disappoint, offering genuine off-road ability with a very well thought-out cargo hauling capacity, along with a longer wheelbase to make it all fit together.
The resulting vehicle was not cheap: The Gladiator debuted with a starting price of $35,040, before a pack of options that could easily propel it $10,000 north of that mark and beyond. In fact, the automaker expected that a big chunk of Gladiators would end up being $45,000 or higher out the door, because if you were buying one to begin with this meant that you were probably not stretching up from a base Wrangler to a base Gladiator with no options. The Gladiator is arguably a "lifestyle" purchase, and buyers who can afford it can also afford to pamper themselves when it comes to options instead of pinching pennies.
Now, Cars Direct reports that in some parts of the country Jeep dealers are offering discounts as steep as $9,000 on some Gladiators, which brings them within the price range of base versions of the Wrangler itself. A part of that is a $2,000 bonus from the manufacturer itself, which lasts through Feb. 3 and excludes the Rubicon trim, but individual dealers are offering thousands off on top of that, with one dealer in California that Cars Direct found offering $7,000 off the purchase price, in addition to a $2,000 bonus from Jeep.
Of course, prices vary by dealership and you won't find deals like this in every Jeep store, but deals on some Gladiator models, especially the base ones, are not hard to find.
Cars Direct also notes that leasing a Gladiator has become less pricey, as well: In California, Cars Direct found that a Gladiator S could be leased for $259 a month for 36 months, with $3,970 due at signing. That's down from about $310 a month from earlier in the month in the same state.
The overall effect of these drops is that the Gladiator is now within the price of range of Wrangler models if you look around for discounts, in some cases making it a better deal than a four-door Wrangler model. Of course, this should not be an imperative for buyers nor a choice to be made lightly, as the Gladiator offers a surprisingly different driving experience than a Wrangler. But this is nevertheless good news for those who may have been just outside of the Gladiator's price range when the truck first went on sale.
From: Autoweek
Comments
Post a Comment